We are pleased to welcome you to the website of the Polish yacht industry’s largest promotion programme.

Programme 6.5 is open to anyone who complies with formal conditions, regardless of their position in the industry. We therefore encourage all business entities which satisfy these conditions to participate in the project. This is the only opportunity of this kind for entrepreneurs in the yacht industry.

Efforts for the yacht sector are being strengthened at the level of each of the markets by actions being led in the other 14 sectors under the integrated programme of the Polish Promotional Programme on the International markets.

Programme 6.5 is designed to allow every participating company to support each other. The results achieved by each company will be reinforced by the support of the entire promotional programme. The programme may also help improve market visibility, lack of which is the main cause of sales inhibition.

Synergy in action, as well as synergy among products, will trigger very strong mechanisms of mutual support and provide results which are impossible to obtain individually, even by leading Polish companies.

Initially, Program 6.5 intends to identify market action which is less affected by the crisis, and where sales growth is now more readily achievable. In subsequent years it seeks to progress toward markets which are more affected by the crisis, in order to capitalise upon macroeconomic changes.

Programme 6.5 will be complete by 2015 and will be implemented in the following countries (please visit the appropriate sections for the detailed schedule)

  1. Poland
    1. Fair Wind and Water in Warsaw and Gdynia
    2. Boat tests
    3. Arrival Mission for boat dealers and press
    4. Trainings on market expansion, pricing Policy, marketing, product adaptation to the market, current and future product positioning etc.
  2. Germany
    1. Dusseldorf
    2. Departure Mission
    3. Boat tests on the German market
    4. Publications in the press and other marketing actions
  3. Holland
    1. Amsterdam
    2. Departure Mission
    3. Boat tests on the Dutch market
    4. Publications in the press and other marketing actions
  4. Great Britain
    1. Southampton
    2. Departure Mission
    3. Boat tests on the British market
    4. Publications in the press and other marketing actions
  5. France
    1. Paris
    2. Departure Mission
    3. Boat tests on the French market
    4. Publications in the press and other marketing actions
  6. Italy
    1. Genoa
    2. Departure Mission
    3. Boat tests on the Italian market
    4. Publications in the press and other marketing actions
  7. Spain
    1. Barcelona
    2. Departure Mission
    3. Boat tests on the Spanish market
    4. Publications in the press and other marketing actions
  8. Portugal
    1. Lisbon 2014